Like most print publications, we have a digital component that is simply a duplication of our printed version that we’ve made available online. Our printed publications are time sensitive and many of our subscribers end up getting their publication late. (My thoughts on how the USPS is killing our business is for another day).
We have always sold our digital versions on a separate platform and have had some success finding new readers. Since so many of our subscribers were getting their publication late, we started offering our digital version free to anyone who purchased a regular subscription. So when anyone called to complain about delivery, we immediately gave them access to the digital version. In addition, we promoted it to non-renewals and in our publications.